With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria McGrath established her blog in late 2012 during the completion of her fashion PhD and career as a fashion-marketing lecturer at the University of Manchester. Covering a variety of topics including fashion, beauty, lifestyle, travel and food, the blog aims to offer its readers the latest on the subjects they enjoy the most.
Within it’s first six months, it won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. In 2016, Victoria was also nominated for a Glamour Woman of the Year Award and won Best UK Fashion Blog in the Vuelio Blog Awards.Her blog was also measured as one of the most influential blogging websites in the UK with over 1.62 million followers.
Victoria’s hair colour was initially her recognisable trait, yet her defining characteristic would be her enthusiasm and passion for her brand. Her love for premium travel, beauty, food and fashion are apparent within her writing, as she aims to create a hub for those who aspire and hope to be inspired.
Photo Credit: Victoria McGrath
KOKOnista Of The Day: Award Winning Fashion Blogger Victoria McGrath
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