Joni Mitchell
Canadian singer-songwriter Joni Mitchell was undoubtedly one of the seventies’ ultimate style icons – and with good reason. She wore tie dye blouses, earth-goddess hair and billowing kaftans like no other, usually completing her trademark look with bare feet and a guitar in hand.
Cher
First rising to musical fame as one half of Sonny and Cher, the American singer and actress released a whopping 10 albums in the 70s meaning, quite simply, that she was absolutely everywhere. From more-is-more prints to epic perms, she trialled every trend the decade had to offer with gusto, meaning she was seventies fashion personified (and she’s still considered an absolute legend today).
The Osmonds
The fringing, the platforms, the glittering lurex trousers. The Osmond family hit the big time in 1971, becoming clean-cut idols for teens around the world. We said it was fashion, we didn’t say it was always good fashion.
Diana Ross
Diana was all about lilac eyeshadow, loose wrap dresses and XXL hoop earrings. Like Cher, she whipped up an incredible nine albums in her first decade as a solo artist and was a key style icon as well.
John Travolta and Karen Lynn Gorney
Saturday Night Fever hit cinemas in 1977 and the world fell head-over-heels in love with disco.John Travolta’s car-salesman suit and Karen Lynn Gorney’s major commitment to ruffles hadeveryone reaching for their platforms and dancing their troubles away.
ABBA
Agnetha, Björn, Benny and Anni-Frid burst onto the music and fashion scenes in 1972, introducing the UK to the concept of ‘Scandi cool’ for the first time. Their outfits were outrageous– think sequin hot pants and silver moon boots, or the entire quartet all clad in white kimonos. Just glorious.
Elton John
When it came to 1970s fashion, the must-have accessory was a pair of sepia shades, as sported by Elton back then (and pretty much every day ever since). Here he is at Studio 54 with and equally glitzy Diana Ross and Cher. Definite squad goals.
Photo Credit: Getty
